How to identify Cheap Link Building websites

Link building in an important step when it comes to improving search engine optimization of your website but they can be a bit tricky. The organic or white hat links are better for your website while black and grey links can harm your SEO rankings. Now, the question is how can you distinguish between high quality link building service and cheap link building service. You can usually get high quality and organic backlinks if you follow an authentic website however there are a number of inauthentic websites on the internet that can harm your search engine optimization ranking instead of improving it. Look out for the websites that have the following features as they are more than likely to damage your SEO ranking.

Unrelated website

First thing, if another website proposes to link exchange with your website make sure you research that website thoroughly. It is important that the website is related to the content you provide on your website as related keywords will benefit both of you. However, if the other website is totally unrelated to your website then never agree on a link exchange.

Outbound links

The one thing you need to especially look out for is whether the website has many outbound links. If the other website has many outbound links then it means that the have exchanges links with a lot of websites which can be related or completely unrelate to their websites. A professional SEO firm can help you identify which website have more number of outbound links.

New website

If the website is fairly new and they have no competitive presence on the search engine and you decide to exchange links with them then in all likelihood, they will be the only ones who will benefit from backlink exchange. This does not mean that you should not give new websites a chance, if the website has quality and creative content and you see that they have the potential to become mainstream then you should exchange links with them. A badly designed website with no particular information is a sure sign of a cheap link building website.

No-follow links

If the website gives out no follow links in exchange for your backlinks then I’m sorry to say but you got duped. No-follow links are totally useless and does not do anything for your search engine optimization. If you are familiar with link building services for SEO agencies, then you must know that backlinks are ought to be do-follow links. The website that give you a no-follow link is more than likely to be a spam.

Request for backlinks via emails

If the website emails you for requesting a link exchange, then it is your clue to get out of there as quickly as you can. These emails are spam and were probably build to procure a number of backlinks. The emails will be thoroughly impersonal and straight up annoying. Never exchange links with such a website because it will ruin your SEO ranking and backlink quality.